The general attitudes of society towards languages and cultures also influences the perceptions learners have towards the learning of languages.
- Societal attitudes towards the perceived value of language learning contributes to the motivation of young people.
- The media and society and the language learning process in the classroom can influence the views of students towards other cultures. In Scotland the social attitudes survey has indicated that a large proportion of the population believe that learning an additional language in the education system is important.
- Social representations, or how learners view the language, the people and the culture, influence the learning of that language. The teaching of languages needs to consider the social representations to develop an open-mindedness required to learn language.
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